With more than 80,000 crashes each year in roadway work zones, the National Asphalt Pavement Association (NAPA) is kicking off WatchForUs, a new distracted driving campaign for National Work Zone Awareness Week, April 9?13. 

Every year, between 500 to 1,000 people are killed in work-zone accidents, Federal Highway Administration statistics show.

“With WatchForUs, NAPA is reminding drivers of the need to resist distractions and to pay attention while driving through work zones,” says 2018 NAPA Chairman Craig Parker, executive vice president of Silver Star Construction Co. in Moore, Oklahoma.

“We do everything possible to ensure a safe jobsite, but when traffic is just inches away from workers, it takes just a moment’s lapse of attention for a tragedy to occur.”

Companies are investing a great deal of time, effort, and training to control potential risks within the work zone, often positioned right next to traffic lanes, a NAPA press release notes. The association pegs the death toll at more than 600 people each year.

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